Personal Appearance

Personal Appearance Advertisement

• In my opinion this advertisement is expressing that this women is an object just like the beer. Her swimsuit blends into the bottle and she is very skinny and anatomically impossible. This advertisement is put out to attract middle aged men to the product and will attract them because of her defined jaw line, perfect make up, long neck, thin shiny legs, small waist, and she is pulling her top out to show off her chest. 
• The background behind the women is red which is supposed to be a very intense color, increases respiration rates, and raises blood pressure. It attracts men and enhances their moods. This advertisement illustrates that the potential buyer would be young, reckless, attractive, and in "the mood."
• Some nonverbal cues that she is illustrating would be that she is looking the camera in the eye and seductively. She is also pulling out her swimsuit invitingly and spreading her legs while lying against the bottle. 
• I do not agree with these kind of advertisements because they make women feel the need to be perfect and turn them into objects.